UK cereal maker Mornflake has developed a gluten-free oats range in a bid to tap into growing interest in the category from mainstream consumers.

The company has launched three lines: Jumbo and Classic porridge oats, plus its “speciality” Pinhead Oatmeal.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Marketing manager Richard Jones said: “We are delighted to offer Mornflake’s unrivalled quality and value to gluten-free consumers, with a unique range that opens up new consumption occasions and appeals to a broader market, as more people avoid wheat for general health, rather than solely a clinical Coeliac diagnosis.”

A Mornflake spokesperson said the company is in talks with the UK’s major retailers over listings but said the products were “rapidly gaining traction” with independent retailers.

The company said the products had RSPs ranging from GBP2.99 (US$4.53) to GBP3.99 for a 500g to 750g pack.