Mondelez opens biscuit and baked snacks plant in Singapore /Credit Mondelez International/

US confectionery giant Mondelez has opened a biscuit and baked snacks NPD facility in Singapore to serve its Asia Pacific, Middle East and Africa markets.

The US-headquartered food maker opened its Regional Biscuit and Baked Snacks Lab and Innovation Kitchen” yesterday (28 May).

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The business said the move is “reaffirming its commitment to innovation and product development across Southeast Asia and Australia, New Zealand and Japan”.

The new facility will serve as a strategic centre and a regional NPD hub in the biscuits and baked snacks category, backed by more than $5m in investment, said Mondelez.

Through this expansion the Cadbury chocolate and Oreo cookies owner aims to drive “deeper consumer-driven innovation and advance operational effectiveness”.

See Also:

Deepak Iyer, president of AMEA at Mondelēz International, said: “This expansion further enhances the capabilities of our Singapore Technical Centre and reaffirms our commitment and contribution to the country, which serves as the headquarters for our Asia Pacific, Middle East and Africa business.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company said the new NPD hub “marks a significant step in [Mondelez’s] commitment to mindful snacking, including developing products that encourage portion balance and mindful indulgence whilst exploring flavour innovation and different product formats”.

Its existing hub in Singapore, referred to by Iyer, was established in 2006 and expanded in 2018. It focuses on innovation and product development in the gum and candy category.

Today, the Singapore Technical Centre houses product development, packaging, process technology development, consumer science, analytical science, ingredient research, and scientific and regulatory affairs.