Mondelez International has added to its Cadbury Dairy Milk range in the UK with the launch of a range of tablets containing soft-centred, flavoured fillings.
The bars, called Cadbury Dairy Milk Puddles, will go on sale on Tuesday (7 April) in two varieties – one with a hazelnut flavour filling and another that is mint-flavoured. The 90g tablets will have an RRP of GBP1.49 (US$2.21).
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Mondelez said it was aiming to attract "new younger female consumers who actively seek interesting new products that are indulgent for a sweet sign off in the evening occasion".
