Mondelez International has rolled out a new range of biscuits under its Belvita brand in the UK.
Belvita Tops are covered with a chocolate or fruit topping and come in two variants: Choco Hazelnut or Strawberry.
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Rick Lawrence, marketing manager for biscuits at Mondelez International, said: “You won’t find anything quite like this on the nation’s breakfast biscuit shelves at the moment that will satisfy consumer needs states – nutrition, convenience and great taste. Belvita Tops was the number three Belvita SKU in France, and with great feedback in consumer testing, we’re confident that it’s going to be a big hit in the UK as well – for retailers and consumers alike.”
The product will retail at GBP2.79 (US$4.38) for a 250g pack.
