
McCain Foods CFO Max Koeune is to become the frozen food maker’s president and CEO in November, succeeding Dirk Van de Put who is leaving the Canada-based company after seven years at the helm.
Koeune, who joined the privately-owned Canadian firm in 2012 as CFO, will become the CEO-designate immediately, the company said in a statement yesterday (1 August), adding Van de Put will continue his career outside of McCain, without disclosing his next position.
Responding to his appointment, Koeune said: “I am honoured to be selected to lead this great company. I am dedicated to continuing this transformational journey and driving the results that I know McCain can achieve.”
Van de Put said: “Max’s appointment shows first-hand the cultivation of our own talent and the importance of clear succession planning. I’ve had the pleasure of working closely with Max for many years, and I know that his deep industry knowledge, expertise, and commitment to the business make him the ideal custodian of this very special business.”
Van De Put, whose career includes roles at Danone and Mars, joined McCain as COO in 2010.

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