Japanese seafood company Maruha Nichiro has announced a rebranding initiative, with plans to change its trade name to Umios Corp. from 1 March 2026.
The move, which is subject to shareholder approval at an ordinary general meeting on 25 June, is part of the company’s long-term vision and mid-term management plan, ‘For the Ocean, For Life 2027’.
Go deeper with GlobalData
In a statement, Maruha Nichiro said it “will aim for sustainable growth under a new identity and transform itself into a ‘solution company’ that co-creates value with various stakeholders and solves social issues through food”.
As part of its strategic roadmap to 2035, the company plans to develop a “value cycle that enables consumer-driven, sustainable value creation”.
The company aims to leverage its expertise in resource procurement, food processing, and supply chain management to create “unique” added value through sustainable protein and “creating health value”.
This framework is set for global expansion with a localised approach.
To support its vision, Maruha Nichiro is also refining its business portfolio by prioritising sustainable ventures and investing in downstream operations
The mid-term plan, covering fiscal years 2026 to 2028, focuses on building the value cycle and promoting the so-called glocal approach.
In the short term, Maruha Nichiro said it will move towards a “culture of challenge’ and co-creation”, while improving “profitability and capital efficiency”.
For the next decade, the company has set a target to generate over 70% of its ordinary income from overseas operations.
The Tokyo-based company also seeks to achieve a return on invested capital (ROIC) of at least 7% and secure a position among the world’s top ten meat and seafood protein providers by market capitalisation.
By the end of fiscal year 2028, Maruha Nichiro targets Y40bn ($265.8m) in operating income, a ROIC of 5%, and over Y140bn in growth investments.
In its most recent full-year accounts to the end of March 2024, the publicly-listed company booked a 1% increase in net revenue to Y1.03tn. Profit attributable to shareholders rose 12.1% to Y20.8bn.
However, operating income dropped 10.3% to Y26.5bn.
Maruha Nichiro issued its year-to-date results for fiscal 2025 in February, covering the nine months to 31 December.
Net sales climbed 5.2% to Y828.1bn. Profit attributable rose 3.6% to Y23.2bn.
Operating income increased 9.8% to Y27.8bn.
