Mahindra Univeg, a 60:40 joint venture between India’s Mahindra Agri Solutions and Belgium-based produce giant Greenyard Foods, is acquiring a minority stake in produce distributor MeraKisan.
Announcing the move, Mahindra Univeg said MeraKisan operates a unique model that sources fruit, vegetables and other produce direct from Indian farmers and sells to customers via digital platform www.shopping.merakisan.com.
Go deeper with GlobalData
Prashanth Patil, part of MeraKisan’s founding family, will remain majority shareholder. He will also serve as chief executive of the group.
“This coming together is significant as we share a common goal of impacting the lives of the Indian farmer. Leveraging our digital platform, MeraKisan will ensure delivery of high-quality fruits and vegetables at the doorstep of the consumer. I am sure that this initiative will be a trendsetter in creating value for the Indian farming community,” Patil said.
Ashok Sharma, MD and CEO of Mahindra Agri Solutions added: “Given our ‘rise’ philosophy of driving positive change, we at Mahindra Agri are always working towards impacting the lives of farmers. Our investment in MeraKisan will enable the farmers and the consumers to connect digitally and create a win-win.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
