Beglium-based Lotus Bakeries has made a third investment via its venture fund with a minority stake in US allergen-free biscuit maker Partake Foods.
Lotus, which owns snack brands including Bear and Nakd, took the holding through a Series A financing round, which included Marcy Venture Partners, a US venture capital fund co-founded by hip-hop artist Jay Z, and CircleUp Growth Partners, an early stage investor, also in the US.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAlso taking part were Chuck Muth, the chief growth officer of US-based meat-free firm Beyond Meat, John Foraker, the founder of brands including Annie’s and Once Upon a Farm, and singer Rihanna.
Further investment details were not disclosed.
Lotus' FF2032 fund, launched in 2019, has previously invested in UK-based sour dough crispbread maker Peter's Yard, along with US business Love Brands, which owns the Love Corn line of snacks.
New York-based Partake Foods was founded in 2016 by former Coca-Cola executive Denise Woodward, who is the company's CEO. It manufactures gluten-, vegan- and allergy-friendly cookies free from the eight major allergenic foods: dairy, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy. The products, sold in US retailers and natural food stores, are also non-GMO.
In 2019, Partake Foods received US$1m from an investor group that again included Muth and Marcy Venture.
Commenting on the latest round, Woodward said: "Lotus Bakeries' rich traditions and commitment to healthy and accessible snacking are a welcome complement to Partake's mission of providing daily moments of joy to every consumer. In addition, their global footprint, experience in scaling businesses, and aligned values make them a wonderful partner, and we welcome them on board as an investor in this next stage of growth. "