Kellogg has launched a range of tortilla chips in the UK under snack brand Pringles.

The line has four flavours – original, nacho cheese, sour cream and spicy chilli – and will "drive explosive growth" in the tortilla category in the UK, Kellogg said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Gareth Maguire, who works on the Pringles brand in the UK, said: "Recent innovation in the tortilla category has had little impact, and consumers think everything looks and tastes the same."

The tortillas will go on sale later this month with an RRP of GBP2.48 (US$3.68).

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now