Kellogg has launched a range of tortilla chips in the UK under snack brand Pringles.
The line has four flavours – original, nacho cheese, sour cream and spicy chilli – and will "drive explosive growth" in the tortilla category in the UK, Kellogg said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Gareth Maguire, who works on the Pringles brand in the UK, said: "Recent innovation in the tortilla category has had little impact, and consumers think everything looks and tastes the same."
The tortillas will go on sale later this month with an RRP of GBP2.48 (US$3.68).
