Kellogg has refused to be drawn on a report in India claiming the US food giant is in talks to buy a stake in parts of local snacks maker Haldiram’s.

Citing unnamed sources, The Economic Times has reported Kellogg and Haldiram’s are in “exclusive talks” due to lapse at the end of the month.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The newspaper said the discussions focus on two of the three parts of Haldiram’s – Delhi-based Haldiram’s Ethnic Foods and Nagpur-based Haldiram’s Food International.

Kellogg was reported to want a 51% stake in the two divisions, while the Agarwal family behind Haldiram’s prefers to sell a 25% stake.

Approached by just-food, a Kellogg spokesperson said: “According to our policy, we don’t comment on rumours or speculation regarding potential acquisitions, joint ventures or divestitures.”

In India, Haldiram’s declined to comment on the report when contacted by just-food.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Meanwhile, HR Bakers, an affiliate of Haldiram’s, has opened the first outlet in India of French bakery chain Brioche Dorée.

HR Bakers has initial plans to establish four to five stores in India. The company, which is independent from Haldiram’s, but owned by members of the Agarwal family, has already invested USD700,000 in the project and will increase its capital commitment as the number of stores grow, Rajat Rastogi, marketing manager for HR Bakers and Brioche Dorée in India told just-food.

The first Indian outlet was opened in New Delhi on Saturday. Looking ahead, HR Bakers wants to open Brioche Dorée stores in several Indian cities, but in this year, the only operational outlets will be in the National Capital Region of Delhi, Rastogi said.