US-based natural and whole foods company Whole Living announced yesterday (25 July) that it has opened a new representative market in Japan, with the aim of increasing its presence in the world’s second-largest direct sales market.

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“We are very excited to formally launch our business model in Japan, bringing our unique marine phytoplankton to this island country that truly embraces a marine based diet,” stated Whole Living’s CEO Ron Williams. “Japan is an ideal market for our FrequenSea product and a market which we believe will dramatically increase our revenues and customer base.”


During Q1 of this year, Whole Living announced its intention to expand globally. The plan included opening facilities in several key markets in order to grow its customer base and increase sales.


The new facility, located in Saitama, Japan, will house the sales offices, local customer support and product fulfilment activities, the company said.


“This is an initial step towards increasing Whole Living’s international presence,” continued Williams. “We are in the process of opening more international offices and expanding our global operations. There are numerous benefits in opening these offices, including a reduction of costs to ship our product to our Japanese customers and a local sales department to provide distributor training and increase product awareness. We are very excited about the opening of this facility and its potential. International markets account for a large percentage of total sales within the Direct Selling Industry. Our expansion will have a positive impact both in the short and long term growth of Whole Living.”

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Whole Living develops, manufactures and distributes a line of all natural products to North America, Australia, Europe, and Asia.