Struggling Japanese supermarket Daiei is reportedly keen to establish a common private-label brand with its largest shareholder and business partner Aeon.
According to the local Jiji Press news agency today (13 June), Daiei president Toru Nishimi said the company hopes to launch products under the new brand as early as the second half of this fiscal year.
Currently, private-label sales account for about 5% of Daiei’s total sales. The group hopes to raise this figure to more than 10% in the next two to three years.
The move is expected to have a positive impact on earnings from in the second half of the current fiscal year, Nishimi said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData