Redefine Meat, an alt-protein business based in Israel using 3D technology, has raised US$29m in a series A funding round.

The plant-based business said the funds will be used for a large-scale pilot project and for commercial product launches in Europe, Asia and North America. This will follow the planned completion of a production facility for the company’s industrial 3D alt-meat printers later this year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The funding round was led by Hong Kong-based Happiness Capital and US- and Israel-based Hanaco Ventures. They were joined by CPT Capital, an alternative-protein investor and early supporter of Redefine Meat, as well as other new investors including Losa Group, Sake Bosch, and K3 Ventures.

Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said: “We are thrilled to have concluded this round of funding with such a unique and diverse group of highly experienced, professional investors who share our vision.

"This funding, which was concluded faster and better than we could have imagined a year ago, is a major step towards becoming the world's biggest alternative-meat company by 2030."

Eric Ng, CEO of Happiness Capital, said: "Redefine Meat offers a unique solution that appeals to meat-eaters with tasty and sustainable food. With technology that is ready for production, and strong strategic partners, Redefine Meat is poised to deliver high-quality meat alternatives that can make a meaningful impact on global meat consumption."

Last month, Redefine Meat, founded in 2018, announced a strategic agreement with Israeli meat distributor Best Meister following a blind-tasting of alternative-meat products co-organised by the two companies which demonstrated a 90% acceptance rate amongst meat eaters.