Spain-based chocolate group Natra is eyeing a jump in UK sales after opening a dedicated office for the country in London.

Natra, which generates the bulk of its revenue from business with manufacturers and retailers, believes the office can help the UK become a bigger chunk of its sales in the next five years.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

At present, the UK accounts for under 3% of Natra’s turnover. Ferran Infante, sales director for Natra’s operations in Europe, the Middle East and Africa, said he expects the UK to become 10% of the company’s sales in five years.

“We have big plans for the UK,” Infante told just-food at the ISM confectionery trade fair in Cologne.

“We have plans to grow in three segments. We are present in practically all the big retailers but not in all categories. Today we have a lot of sales in chocolate spreads but we want to be very active in countlines, pralines and spreads. In business to brands, we have very interesting projects. And we want to grow in the gifting sector, the more specialist chocolate shops.”

Infante said the decision to open the UK office was a sign of its importance to the confectionery sector, rather due to recent signs of an economic recovery in the country.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“I don’t the UK has ever been in a big crisis, not like southern Europe. By per capita consumption, the UK is almost the biggest market in Europe. The market is the most diverisified and the most innovative. Everything changes, you find plenty of new products, which is not something that is happening in the rest of Europe.”

Natra has yet to report its 2013 financial results. The company’s turnover in 2012 stood at EUR355.5m (US$484.9m), down 0.5% on 2011.