Licious, the India-based fresh and cooked meats business, is expanding into the packaged food market.
The company was set up in 2015 by Abhay Hanjura and Vivek Gupta as a meat and seafood firm but is now launching a range of meat-based spreads to “disrupt the ready-to-eat category”.
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Located in Bengaluru, Karnataka, Licious said it plans to grow the packaged food segment of the business over the next three years to 20% and hopes to capture a 15% share of the Indian market in the same time frame as it expands its product offering in the segment.
The company’s founders said: “From selling a range of fresh and raw meat products online, we have evolved not only in terms of core offerings in the raw and fresh meat category but also entered the ready-to-cook and ready-to-eat categories with pre-marinated meats and bottled spreads. We envisage a promising omni-channel play for our range of products.”
Licious meat spreads contain 35% chicken chunks per 100 gram and are free from artificial preservatives, flavours and colours. The new spreads are available in 30-gram and 200-gram packets at the equivalent price of US$0.42 and $2.77, respectively.
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By GlobalData
