Heinz India is set to enter the breakfast cereal market with Complain Nutria Bowl Muesli, a product to be launched in a phased manner starting within southern markets.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“We are all set to leverage the strength of Complan today. There would be new categories and even within the existing categories there would be more products under Complan,” said Heinz India general manager Sundip Shah.


Complan brand cream-filled biscuits are available in the Tamil Nadu and Maharashtra markets at present and the company will market the new cereals through the same channels.


“We estimate the breakfast cereal market is around INR2bn (US$50m) and growing at the rate of 30%,” said Shah.


Complan provides 50% of your Recommended Daily Allowance of vitamins C, D and E and 25% of the RDA of vitamin A. It is also a “rich source” of the essential minerals calcium and iron, Shah added. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“It is just perfect for busy lifestyles of all ages,” he suggested.