Godrej Tyson, the Indian joint venture between Indian conglomerate Godrej and Tyson Foods, has increased its capacity by 80% to drive growth of its value-added chicken brands.
Arabind Das, chief operating officer Godrej Tyson, told just-food the company has invested INR600m (US$10m) in its facilities over “the past few years”.
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“Godrej Tyson has invested… to increase plant capacity by 80%,” the executive revealed.
Godrej Tyson claims to be India’s “premier poultry and vegetarian products manufacturer”. The group offers products under value-added brands such as Real Good Chicken and Yummiez.
According to Das, expanding its market share in the branded fresh chicken segment is a key focus for Godrej Tyson.
“We are expecting Godrej Real Good Chicken to achieve 24% market share in fresh chilled chicken amongst organised players in two to three years,” he said.
