Godrej Tyson, the Indian joint venture between Indian conglomerate Godrej and Tyson Foods, has increased its capacity by 80% to drive growth of its value-added chicken brands.
Arabind Das, chief operating officer Godrej Tyson, told just-food the company has invested INR600m (US$10m) in its facilities over “the past few years”.
Go deeper with GlobalData
“Godrej Tyson has invested… to increase plant capacity by 80%,” the executive revealed.
Godrej Tyson claims to be India’s “premier poultry and vegetarian products manufacturer”. The group offers products under value-added brands such as Real Good Chicken and Yummiez.
According to Das, expanding its market share in the branded fresh chicken segment is a key focus for Godrej Tyson.
“We are expecting Godrej Real Good Chicken to achieve 24% market share in fresh chilled chicken amongst organised players in two to three years,” he said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
