Consumers in Hong Kong are drifting away from meat towards a diet boasting more fresh fruit and vegetables. Dietary awareness is a big motivator for the trend, but so are financial considerations – which may explain why fish consumption is also on the decline.
Go deeper with GlobalData
According to the latest AC Nielsen Homescan consumer panel, which tracks grocery purchasing habits in 1,200 homes, fruit & veg was responsible for 8% of the growth in fresh food products bought last year, compared to fish (2.6%) and meat (3.4%). The most popular fruit is the orange, with choi sum heading the league of vegetables.
However, even with the added volumes, fruit & veg sales still account for just 38% of spending, compared with a combined 57% for meat and seafood. Fresh food accounts for an average 72% of spend, with frozen goods and convenience accounting for just 9% each. That said, sales of convenience foods, including ready meals, canned foods and instant noodles, are growing fast.
The survey data also revealed that supermarket shopping inched up by just 2% last year, while 80% of shoppers still prefer traditional wet markets to supermarkets.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
