Media reports in South Korea have reported Hahn & Co. has agreed to buy 52.6% of Namyang Dairy, which has attracted negative headlines in recent years.

In April, Namyang Dairy claimed one of its yogurt drinks showed 78% efficacy in preventing Covid-19, The Korea Herald reported.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

After South Korea’s government said the company had broken advertising rules, the firm’s chairman, Hong Won-sik, resigned, The Korea Times said. Hong is the son of Namyang Dairy’s founder, Hong Doo-young. Combined with other members of the Hong family, Mr. Hong owned a majority of the business.

In 2013, a voice recording reportedly emerged of a Namyang Dairy salesperson forcing distributors to buy more of the country’s products. The affair sparked a consumer boycott, which led to the company losing its top spot in South Korea’s dairy market to local rival Maeil Dairy.

Just Food has asked Hahn & Co. for comment on the deal.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact