Brazilian biscuit maker Grupo Marilan has acquired local panettone producer Siena Alimentos.
The financial terms of the transaction were not disclosed.
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In a statement, Marilan said the deal “reinforces” its growth plan.
Over the past five years, the company has expanded by building a manufacturing facility in Igarassu, Pernambuco and acquiring bakery brands Casa Suíça and Top Cau.
Grupo Marilan CEO Rodrigo Garla said the Siena Alimentos deal “drives our expansion in the panettone sector”, highlighting the category’s “great potential for growth and innovation, both in Brazil and in the international market”.
Founded in 1979, Siena Alimentos is known for its Roma and Festtone panettone brands.
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By GlobalDataAccording to its website, the company began its operations in a 400 m2 family shed and later expanded its headquarters to São José dos Pinhais in 1999, now covering 15,000m2.
The facility has production capacity of over ten million panettones annually, supported by investments in technology and quality standards.
The transaction is subject to the approval of Brazil’s competition watchdog.
Until then, both companies will maintain their existing operational structures and competitive conditions.
Headquartered in Marília, São Paulo, Marilan produces more than 90 biscuit varieties – from sweet and savoury to coated and filled products – under brands such as Marilan, Pit Stop and TopCau Chocolates.
Its products are sold across Brazil and exported to over 60 countries. The company employs more than 2,300 people and operates a 67,000m² facility.
Marilan did not return requests for further comment on the deal.
