Grupo Bimbo’s US arm has launched a bread range under its Sara Lee brand centred on the exclusion of artificial flavours, colours and high-fructose corn syrup
The Aretsano bread range is sliced thick and promises to be “rich with flavour and has a distinctly creamy character”, Bimbo Bakeries USA said.
Go deeper with GlobalData
Being free from artificial flavours, colours or high-fructose corn syrup, Bimbo said it “serves as an ideal bread for everyday”.
“Breads like Sara Lee’s new Artesano are a rarity on the grocery shelves, and we’re excited we can bring this quality product to consumers who value flavour and texture, and are looking to make their routine meal remarkable,” said Ben Buch, brand manager for Sara Lee. “Artesano bread elevates any recipe it touches, and it’s the perfect way for consumers to bring their sandwich creation to the next level in honour of National Grilled Cheese Month.”
Artesano is available in the bread aisle of grocery and other stores in a 20 oz., 15-slice loaf, for a suggested retail price of US$2.99.
—
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataToday (31 March) is the last day you can benefit from our special membership offer, through which you get 15 months of access to just-food.com for the price of 12 – and, along with giving you three months for free, you will also receive two exclusive research reports. Full details can be found here.
