UK confectionery giant Cadbury is to begin selling its Dairy Milk bar as Fairtrade in Canada, Australia and New Zealand.
Go deeper with GlobalData
Cadbury said today (25 August) that its Dairy Milk bars on sale in Canada will display the Fairtrade mark by next summer.
With an estimated 22 million bars sold annually, it is expected to double the amount of Fairtrade certified chocolate sold in Canada, Cadbury said.
“The certification of Cadbury Dairy Milk will improve the lives and communities of over 40,000 cocoa farmers and 6,000 sugar farmers, ensuring a guaranteed income, viable growth and hope for a prosperous future,” said Rob Clarke, executive director of TransFair Canada, the national Fairtrade certification body.
Gary Scullion, general manager for Cadbury’s Canadian business, said the country’s consumers could be a “catalyst for change”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData“We are deeply proud to make Fairtrade certified chocolate accessible right across Canada by working together with TransFair Canada to achieve certification for our biggest global brand and one of Canada’s leading chocolate bars,” Scullion said.
Cadbury also plans to roll out Fairtrade Dairy Milk in Australia and New Zealand. The moves follow last month’s official launch of the line in the UK.
