Aldi, the German discount retailer, has earmarked investment of GBP1.5bn (US$2.6bn) for the UK market as it looks to further tap into consumer concern over rising food prices.
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The company has outlined its plans to build a store a week in the UK, where it is winning over consumers with its low-prices amid the economic downturn in the country.
The latest figures on UK grocery sales show discounters including Aldi and German rival Lidl gaining market share.
According to research analysts TNS Worldpanel, Aldi and Lidl saw sales jump 21% and 13% respectively during the 12 weeks to 15 June.
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