German retailer Metro has opened its first Metro Cash &Carry store in the Serbian capital of Belgrade.


The new store boasts approximately 8,500 m2 of sales floor and will offer customers almost 20,000 product lines. It targets institutional customers as well as restaurants and retailers.


Focusing on sourcing from local suppliers, around 90% of product lines will come from local producers. The store will provide work for 400 employees.

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