R&R Ice Cream, the UK-based ice cream maker, has agreed to buy German rival Durigon Gelato.
The deal, struck for an undisclosed sum, remains subject to clearance from Germany’s competition watchdog. If it is approved, it will be R&R’s second acquisition in a matter of months, following the purchase of French own-label ice cream maker Pilpa in September.
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Germany is one of R&R’s three largest markets alongside the UK and France. R&R said it would invest in the Durigon factory in Schwanewede-Brundorf near Bremen to grow its own private-label sales in the country.
The German firm, which generated EUR20m (US$26.9m) in sales in 2010, makes Italian-style ice cream for own-label customers and under the Durigon brand.
Dr Ibrahim Najafi, CEO of R&R’s European operations, said: “We are excited about the potential for Durigon through using the resource and experience of R&R to further develop a respected and long-standing family business.”
Werner Durigon, the company’s MD, plans to stay on with the business. He said: “I am pleased that our family’s and employees´ long association with Durigon will continue within the R&R group and look forward to strong future growth in our factory at Schwanewede.”
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