German grocery retailer Rewe plans to begin trialling online shopping from next year.

The retailer will trial two models, a spokesperson told just-food today (21 September), with three Rewe outlets to trial a click-and-collect format called Rewe Express Drive.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Customers will be able to order their goods online and collect them at the store at a certain time. The retailer has been offering this service in an outlet in Cologne since the beginning of 2010.

Rewe will also tentatively offer a delivery service in selected metropolitan areas. Customers will be able to order products online, which will be delivered directly to their door.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact