German retail group Rewe is looking to accelerate investment in its domestic online grocery service this year.
A spokesperson for the retailer told just-food that Rewe will start its online grocery delivery service in Munich in early summer. The company currently operates the service from Hamburg, Berlin, Cologne, Dusseldorf and Frankfurt.
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In addition, the spokesperson confirmed Rewe will be investing in a “startup incubator” as part of that plan. These are programmes designed to support the development of entrepreneurial companies.
CEO Alain Caparros told Germany’s WirtschaftsWoche publication this week: “We want to build a kind of incubator for start-up companies within the coming months and will invest in young online businesses.”
The spokesperson said: “This shows that we are engaged with this [online] subject, but are not yet at a point where we can answer more detailed questions.”
The spokesperson did not comment on how much investment will be made in the scheme.
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By GlobalDataLast month, the German retail giant reported an increase in its sales at home and abroad in 2012.
