Lidl has reportedly appointed Sven Seidel, director of the development division of the Schwarz Group, as chairman to replace Karl-Heinz Holland.

Holland’s departure was announced yesterday (21 March) in a blunt statement which cited divergent and irreconcilable views on the future strategic direction of the business, between himself and Lidl.

Holland had been chairman at the firm since 2008. He had been with Lidl for 23 years.

Lidl failed to respond to just-food’s requests for comment.