European confectionery firms Chupa Chups, Perfetti van Melle and UK-based Lofthouse of Fleetwood are planning a joint venture to distribute certain confectionery brands in Germany from the beginning of next year.
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The new venture, which will be based in Bonn, western Germany, is expected to have sales of more than €100m (US$120.8m) in the German confectionery market, according to a report in the German media.
While Lofthouse aims to increase sales of its Fisherman’s Friend brand, the other two companies aim to boost sales of their Chupa Chups, Smint and Mentos mint confectionery brands.
Chupa Chups and Van Melle already participate in a cooperation agreement regarding distribution of their mint brands in Germany.
