Georg Parlasca Keksfabrik, the Germany-based supplier of branded and private-label biscuits, looks set to have a new majority owner.

German private-equity firm Auctus Capital Partners has struck a deal to buy a controlling stake in family-owned Georg Parlasca Keksfabrik.

Auctus Capital Partners’ Christoph Stockbrügger told just-food today (28 February) the private-equity firm had “signed the contract” on the shares and is working on “wrapping up the typical closing conditions you have in Germany”, such as anti-trust approval. Auctus Capital Partners “should be able to officially confirm [the transaction] in a few weeks”.

He added: “The Parlasca family will retain a strong minority stake in the company and will stay involved in running the business.”

Georg Parlasca Keksfabrik, based in Burgdorf close to the northern city of Hanover, is run by the fourth generation of the Parlasca family, focusing on manufacturing on a private-label basis.

In a joint statement issued by Auctus Capital Partners, the companies said the Parlasca family had been looking for “a strong partner who would support the successful further development of the company”.

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Mr. Georg Parlasca will remain the firm’s managing director with “operational and strategic responsibility”. Plans to expand production capacity at the Burgdorf site are ongoing.

“With Auctus, we are happy to have found a long-term partner who appreciates the family tradition and our unique corporate culture and would like to continue the successful development of the company together with the existing team,” Mr Parlasca said.