Genius Foods, the UK-based gluten-free supplier, has launched a range of breakfast biscuits in its domestic market.
The company is rolling out Genius Breakfast Bakes, its bid to tap into demand for food consumers can eat for breakfast on-the-go.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Dave Shaw, Genius’ commercial director, said: “Consumers are increasingly opting to eat breakfast on-the-go or at work and we wanted to develop a unique product to meet the demand for this trend.”
Competitors including Nairn’s Oatcakes offer gluten-free breakfast biscuits but Genius said its products were “the first soft bake breakfast biscuit to enter the free-from aisle”.
Genius is launching the biscuits in three flavours – Cranberry & Oat, Chocolate Chip & Oat and Honey, Raisin & Oat. Each line is available in multipacks of five individually wrapped 28g portions. The biscuits, which have a recommended retail price of GBP1.99 (US$2.48), will be launched into “major multiples” from the middle of this month, Genius said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
