Foodiverse, the Spain-based fresh-produce supplier, has promoted Jesús Gómez to the position of CEO.
Gómez, previously the MD of Foodiverse’s Agromediterránea subsidiary, replaces Rafael Boix, who had been chief executive for just over a year.
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By GlobalDataThe company said the appointment of Gómez was part of a new three-year plan for the business.
“I am really excited to face this new stage,” Gómez said. “We are taking on the challenge of bringing Foodiverse forward in a new growth phase marked, in its organic plan, by a strong commitment to sales, and accompanied by solid inorganic growth to make Foodiverse the European leader in fresh and healthy foods.”
Gómez has worked for Foodiverse since 2018 when he joined the business as purchasing director from Spanish retailer Dia. He held the role for three-and-a-half years. From June 2019, Gómez was also the MD of Agromediterránea, the Spanish vegetable grower Foodiverse acquired in 2018.
Francisco Sánchez Ocerín, a former Carrefour executive, has become the new MD of Agromediterránea. Meanwhile, another ex-Dia executive, David Navas, has been named Foodiverse’s business development director.
In 2020, Foodiverse’s sales fell almost 4% to EUR311.9m (US$361.6m). The company’s ready-to-eat salads business suffered as the pandemic reduced mobility and shopping trips.
Foodiverse’s “fresh and ready” division, including its bagged salads, is its largest by sales, generating EUR190.6m in sales in 2020. The “straight from the field” unit is its second-biggest business, with EUR93.6m last year.
Third is the company’s baby-food interests. Earlier this year, Foodiverse sold a 60% stake in Alimentación y Nutrición Familiar, also known as Alnut, to Italian investment group DeA Capital Alternative Funds.
The group has nine production plants in Europe. The majority of the facilities are in Spain, with one each in Germany, Switzerland and Italy.
