UK free-from firm Kirsty's has launched a line of products targeting two- to nine-year-olds.
Kids' Kitchen features eight free-from chilled ready meals. They contain no added sugar, are low in calories, fat and salt and contain at least one of the recommended 5-a-day.
Go deeper with GlobalData
The company said the range would appeal to parents looking for "quick and nutritious meals" to feed their children and not just for those who suffer from food allergies or intolerances.
Kirsty Henshaw, founder and director of Kirsty’s, said: "We identified a notable gap in the market and a distinct lack of free-from options for children. Research, combined with feedback from our large and loyal customer base, led us to create Kids’ Kitchen – something we feel is a natural progression for the Kirsty’s brand.
"We’ve created Kids’ Kitchen as a convenient and healthy alternative to help those parents looking to serve something quick, delicious and nutritious. Taste is paramount so we’ve just put the right ingredients in, without taking anything out," she added.
The range launches in Asda stores at an introductory price of GBP1.50 (US$2.30)
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
