Southern French sausage maker Les Braserades will double sausage and charcuterie production following the purchase of northern rival Umark.
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The acquisition of Umark, based in the Oise department north of Paris and which sells to the wholesale trade, will see Les Braserades’ output rise to 6,000 tonnes a year.
The purchase gives Les Braserades, which sells over half of its output to Carrefour, a foothold in the Paris region. Les Braserades is based near Montpellier and manufactures cold meats and sausages.
Les Braserades’ production will double, as will turnover to EUR28m (US$41.3m), with staff rising from 80 to 160.
Les Braserades MD Guy Dupuis said the company had intended to build a factory but started negotiations with Umark when the project stalled.
“This will also be a chance for Umark to set a toe into distribution and to sell in the south of France,” Dupuis said.
