Kraft Foods is injecting further impetus behind its Milka chocolate brand in Europe with the launch of a biscuit and cake range in France.
The new lines include three cake products and two biscuit variants.
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The launch proves Kraft is keen to diversify its Milka into other sectors. Milka, which will form part of Kraft’s global snacks arm, is a leading chocolate brand on the continent and is a focus for the food giant.
According to Kraft, Milka is the number one chocolate brand in France with a 35% market share by value in 2011.
