Kellogg has added to its Special K snacks stable in France with the launch of a Cracker Crisps line.
The range is targeted at women and is made using tapioca, potato and wheat. The line is available in three flavors: Original Sea Salt; Sour Cream & Onion; and Sweet Pepper.
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Kellogg claims the snacks contains 60% less fat than the average crackers on the market.
The line is available in 80g packs with an RRP of EUR1.99. The launch will be accompanied by a TV commercial to be broadcast in the first half of 2014.
