The Breton premium-quality meat products firm Hénaff has started to celebrate its centenary next year with the launch of Mickey Mouse-shaped minced pork patties at SIAL this week.
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Hénaff is the only company in France to operate its own abattoir for manufactured products and to use the whole carcase, prime cuts and all.
The EUR42m (US$53m) a year firm is a household name in France for canned pâté and rillettes, with a 27% market share ahead of William Saurin with 6%. Its flagship product is Hénaff Pâté, sold in distinctive blue and yellow cans.
“No-one else puts prime cuts into pâté, but our blue cans alone account for 15% of the French market for canned pâté,” Loïc Hénaff told just-food at SIAL this week.
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