Danone has confirmed that it will stop sales of its “beauty-enhancing” yoghurt, Essensis, in France from 1 March, citing the negative impact from the economic slowdown.
Go deeper with GlobalData
The product marked Danone’s entry into the dermo-nutrition market when it was launched in February 2007.
“The withdrawal of Essensis in France has nothing to do with the product itself but is rather a consequence of the current economic context which has put pressure on consumers spending power,” a company spokesperson told just-food.
“Nor does it call into question our research in the field of dermo-nutrition.”
The spokesperson added that with little or no market visibility, it was impossible to say when Essensis would be re-introduced in France.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe yoghurt will continue to be sold in Spain and Italy.
