Danone has just launched a new organic yoghurt brand in France in partnership with its US subsidiary and segment specialist, Stonyfield Farm.
Go deeper with GlobalData
Les 2 vaches des fermiers du bio brand, of which the direct translation is: “The organic farmers’ two cows,” is aimed at adults and babies and is on sale in a number of outlets of supermarket chains such as Monoprix, Cora, Carrefour, Auchan et Leclerc.
Les 2 vaches des fermiers du bio is Danone’s first organic yoghurt, as a former product, Bio, now known as Activia, does not meet the norms of organic farming.
Production of the new organic yoghurt will take place at the Danone plant in Mollay-Litry, in Normandy.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
