French retailer Auchan has teamed up with French fruit company Compagnie Fruitière to produce “sustainable” bananas.
A spokesperson for Auchan said each step involved in the production of the bananas has been designed to limit damage to the environment.
The bananas will be grown by family-owned fruit supplier Compagnie Fruitière on its plantations in the Cote d’Ivoire.
Harvesting will be done manually and Auchan said Compagnie Fruitière uses 25% less fertiliser. Cables will be used to transport products between plantations to minimise the use of tractors and the bananas will be packed in 30% lighter cardboard.
The bananas will be shipped from the Cote d’Ivoire on lower speeds to reduce greenhouse gas emissions, Auchan said.
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By GlobalData