Finnish retailer Kesko plans to launch its K-Menu private label range, with the first products to be in store from next month.

The company said that the line will focus on “good quality” everyday products.

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CEO Jorma Rauhala said that the company was introducing the line because the role of private label was “growing strongly” in the Finnish grocery market. The company sees a “lot of opportunities” to bring new, price competitive private label products to Kesko stores.

The product range includes “basic everyday products”, such as fresh meat and meat products, pasta, juices, frozen foods and canned foods.

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