Ferrero, the privately-owned confectionery major, is set to invest around €170m ($189m) in “modernising” a site in Germany.

The factory in Stadtallendorf facility in central Germany, which has been operational since 1956, is set to gain a new production hall as the local Gießen Regional Council has approved its construction.

A brief statement from the Ferrero Rocher brand owner said it “is continuously modernising” the confectionery facility and added that “in the future, the focus will be on optimising sustainability in the operation of the entire plant”.

It wrote: “To this end, the production technology will be brought up to date and a new production hall will be built that meets all requirements in terms of sustainability and energy efficiency. The project is also of considerable importance for securing the site and maintaining jobs.”

The Gießen Regional Council said its decision was preceded by an “extensive approval process” relating to a wide range of environmental issues.

It listed the most important topics as water and soil protection, bringing in the general public to view the application documents and raise any potential objections to the project.

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Ferrero has a head office in Frankfurt as well as the Stadtallendorf plant in the Marburg-Biedenkopf district. Just Drinks has contacted Ferrero for further details on this investment.

Last year, the Nutella maker agreed a deal to buy a snack-bar manufacturing facility in Germany from Laurens Spethmann Holding (LSH) for an undisclosed fee.

The Medin site, in Faulbach in Bavaria, produced muesli and cereal bars, fruit bars, sweetener tablets and liquid sweeteners for the health food brand Nutrisun.

Meanwhile, last month, the Ferrero-owned ice-cream company Wells Enterprises increased its investment in its planned expansion of a production site in the US.

The Blue Bunny frozen desserts producer upped its investment in the project from $250m to $425m.

The latest accounts that are publicly available for the Ferrero group cover the 12 months to 31 August 2023. During the year, the company grew its turnover by 20.7% to €17bn. Ferrero said the result was “boosted by both organic growth and acquisitions”. The year under review included the acquisition of Wells Enterprises.

Last month, a company linked to Ferrero announced a deal to buy US biscotti maker Nonni’s Bakery.

CTH Invest struck a deal to acquire Nonni’s, based in Wexford, Pennsylvania, from private-equity firm Vestar Capital Partners for an undisclosed sum.

Belgium-based CTH Invest is a Ferrero-related holding company that owns brands including, Burton’s Biscuit Company and Fox’s Biscuits in the UK, Kelsen Group in Denmark, Delacre Biscuits in Belgium and France’s Michel et Augustin, which it bought from dairy giant Danone in December.