Italian confectionery heavyweight Ferrero has announced it intends to make all packaging 100% reusable, recyclable or compostable by 2025.

The company – behind confectionery brands including Ferrero Rocher, Tic Tac and Kinder – has also signed the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment.

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Ferrero said its new packaging target fits into its strategy of minimising its environmental impact from raw materials to production plants and logistics.

Giovanni Ferrero, executive chairman of the Ferrero Group, said: “Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society. This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging.”

The Ellen MacArthur Foundation’s New Plastics Economy Global Commitment is an attempt to create a circular economy for plastics where plastics never become waste. The pledge was announced in October 2018 and signed by companies including Nestlé, Unilever and Danone.

Sander Defruyt, lead for this initiative at the Ellen MacArthur Foundation, said: “We are pleased Ferrero is joining us, by setting concrete 2025 targets. Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.” 

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Ferrero said that to achieve this commitment it will engage with suppliers and partners and invest in R&D.