Findus Group has unveiled plans to buy all the wild-caught fish for its Young’s and Findus brands from Marine Stewardship Council certified suppliers by 2012.
The company said that the move, part of its “fish for life” programme, could result in an an estimated additional 50m retail packs carrying the MSC logo per year.
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“Our 2012 MSC ambition is an important component of our sustainability agenda. By raising the bar on this issue we hope to provide added stimulus for those fisheries not yet pursuing independent sustainability certification to go down this route,” Findus Group CEO Chris Britton said.
