The latest major food product promotion programme financed by the EU is focusing heavily on healthy foodstuffs – with organic, fruit and vegetable products getting the lion’s share.
The European Commission has approved 19 one-to-three year publicity programmes in 14 member states that will promote sales in the EU.
Go deeper with GlobalData
The total budget of the programmes is EUR60.6m, with the EU funding 50% and the rest of the costs being met by national governments and participating food industry associations.
Notable examples are two organic product programmes: in Austria with AMA-Marketing, worth EUR1.3m; and in the UK with organic advocacy group Sustain, worth EUR1m).
*Full details –http://europa.eu/rapid/pressReleasesAction.do?reference=IP/10/873&format=PDF&aged=0&language=EN&guiLanguage=en
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
