German dairy giant DMK is preparing its latest launch of a licensed ice-cream product after signing a deal with local yogurt major Ehrmann.
DMK, Germany’s largest dairy business by annual sales, is to roll out a line of “high protein” ice creams under the Ehrmann brand in March.
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The companies have decided to launch two flavours – double chocolate and vanilla salted caramel.
Sold in packs of two 180ml cups, the products are to be sold in Germany, with a recommended retail price of EUR2.99 (US$3.29).
“We are creating these products to fulfil the demand for products with high protein levels, which is increasing across all segments,” DMK said in a statement.
The double chocolate variety contains 11g of protein and 12g of sugar cup, while the vanilla salted caramel ice cream has 12g of protein and 13g of sugar.
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By GlobalDataMarch will also DMK launch a frozen item marketed under the powdered-beverage brand Ahoj-Brause, owned by German confectioner Katjes Fassin. The co-op also plans to launch more ice-cream products under its flagship dairy brand Milram and under the spirits brand Baileys, owned by Diageo.
DMK has three plants manufacturing ice-cream products in Germany – in Waldfeucht-Haaren close to the Dutch border, further north in Everswinkel and in Prenzlau near the Polish border. The principal market in which DMK’s ice-cream business operates is Germany, although an undisclosed amount of sales are generated elsewhere in Europe.
