Diamond Foods is extending its potato chip brand Kettle in the US with the launch of a line of root vegetable snacks, Kettle Brand Uprooted.
The line will consist of a variety of root vegetables sliced and “lightly seasoned” with oil and sea salt. It will be made up of two varieties: sweet potatoes, beets and parsnips, alongside plain sweet potato.
Go deeper with GlobalData
“After 30 years of perfecting our chip-making skills with potatoes, we were ready to try our hand at a new crop and create a vegetable chip that offered the unparalleled flavour we’re known for,” said Marc McCullagh, senior brand manager for the Kettle brand. “We think we’ve done just that with our Uprooted line, which offers the great taste of root vegetables, seasoned with sea salt to bring out their natural flavours.”
Diamond said that the new line reflects the brand’s ‘natural promise’ to use “clean, non-GMO ingredients, without trans-fats or preservatives”.
The range will be available in grocers throughout the US from next month. It carries a suggested retail price of US$3.69 per six ounce bag.
