Dean Foods has consolidated all of its milk brands under one label in a bid to boost sales.
DairyPure will be a single national brand and is being marketed as "pure" with Dean Foods is pushing its five-point purity promise which includes being free of artificial growth hormones and that its milk is tested for antibiotics.
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"We're passionate about the purity of our milk, which is why we ensure DairyPure milk meets our Five-Point Purity Promise," said Ralph Scozzafava, chief commercial officer for Dean Foods. "With DairyPure, we will continue to deliver the fresh, high-quality milk our consumers have always enjoyed from their trusted, local dairies."
DairyPure is available in whole, 2% reduced fat, 1% low fat and skim/fat free milks in gallons, half gallons and quarts. DairyPure branded half and half – equal parts whole milk and light cream – and creams will also soon be available in stores.
