Danone has launched a range of protein shakes in the US, the French group’s latest move to drive sales in the market through NPD.
The shakes are sold under the company’s yoghurt brand Light & Fit. They contain 12g of protein and 5g of fibre per 10 fl. oz bottle. Four flavours are available.
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Danone said the shakes would help consumers who were on the go and who wanted to eat healthily.
“Light & Fit Protein Shakes not only offer key nutrients like protein and fibre but a delicious taste, helping you avoid some of those less healthy cravings,” Amanda Soled, associate health affairs manager at Dannon, Danone’s US arm, said.
Last week, Danone launched a yoghurt line, Oikos Triple Zero, in the US to target male consumers wanting protein-heavy snacks.
Click here for an in-depth analysis of the launch of Oikos Triple Zero.
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