US food heavyweight Conagra Brands is reportedly in talks to sell hot-dog brand Hebrew National to Brazilian meat giant JBS.
The Wall Street Journal (WSJ), quoting people familiar with the matter, said a sale could also include the Egg Beaters and Odom’s Tennessee Pride brands and be worth around US$700m.
Go deeper with GlobalData
Hebrew National’s kosher beef hot dogs were first sold in New York in 1905. Conagra acquired the brand’s parent company in 1993 and the products are now manufactured at a plant in Quincy, Michigan.
Other meat products are also sold under the Hebrew National brand, including corned beef, bologna, salami and pastrami. A range of savoury snacks are also part of its range.
The brand’s slogan is “we answer to a higher authority”.
The WSJ‘s sources said any agreement is likely to be weeks away but cautioned Conagra could end up keeping the business or selling it to someone else.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataChicago-based Conagra, which owns brands such as Hunt's, Slim Jim and Marie Callender's, has been re-shaping its portfolio over the last 18 months to focus more on frozen food and snacks.
This has led to a number of disposals including the sale of the Lender's Bagel business to Mexican baker major Grupo Bimbo in January last year.
just-food has asked Conagra and JBS's American arm to comment on the WSJ story, outside of US working hours.
A Conagra spokesperson said: "We don't have any comment on this rumour/speculation."
